OUR VISION

Founded by serving UK firefighter and coach Jack Burman, START UP Firefighter Performance supports both serving and aspiring firefighters with evidence-informed education and practical coaching across fitness, health, and job-specific performance.

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Our work is built around one core aim: keeping firefighters operationally capable today while protecting their long-term health. That means improving performance while also reducing avoidable injury risk and addressing the health challenges that can build over a career in the fire service.

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What makes START UP Firefighter Performance different is that we look beyond simply “passing an annual fitness test” and just being fit as a firefighter. Rather than treating fitness standards as the end goal and a tick in the box, we focus on the underlying risk factors that quietly limit performance and shorten careers/lives that many are unaware of until its unfortunately too late.

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Our approach is built around the realities of the role: common musculoskeletal injury sites, the physical demands of operational work, and the lifestyle and health risks that can accumulate over time. The outcome is straightforward—stronger, more resilient firefighters who can perform reliably now and for years to come, with fitness test passes becoming a by-product of doing the right work consistently, not the main thing to worry about.

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We don't just help firefighters with their fitness. We protect them.