FireFit
Programme
Where average ends and peak performance begins.
Be Ready for
Anything.
Receive bespoke training, prescribed on a weekly basis.
Train anywhere, anytime. You're in control of your availability.
Stick to the routine you have been struggling to stick to.
Enhance your performance at work and promote career longevitiy.
Gain confidence in your fitness and stay in control.
Train Anywhere
Our training is delivered via the Fitr Client app, so you can train anytime, anywhere — at home, on station, or in the gym. You choose, we schedule.
Science Backed
We use the latest research in firefighter physiology, sports science, and tactical athlete development to deliver accurate, evidence-based training.
Pricing
Our trusted, programming is an investment in your health and performance, priced to be affordable for all UK firefighters and aligned with a firefighter’s pay.
Revolutionising
Firefighter Fitness
Firefighters come to us with an interest of how coaching can benefit them.
​
They are often stuck in a cycle of passivity, grabbing workouts from the internet without true direction.
​​
After experiencing our FireFit programme, they experience dramatic positive changes in their health, fitness and performance.​
​
This is not by chance.
​
It is the result of evidence-based programming built on cutting-edge research in firefighter physiology, sports science, and tactical athlete development.
​
It is a high-performance system designed to hardwire elite standards into those who serve on the front line.
​
This can be you.
Prescribing Training
Through Proven Systems
Individualised
View
Data Driven
View
Role Specific
View
Accessibility
View
Operate at 100%
View
Your Journey With
START UP.
If you're a dedicated firefighter—whether on-call or full-time—who is committed to enhancing fitness, boosting operational performance, and minimising the risk of firefighter-related injuries, then this programme is for you. Our promise is simple: if you give 100% to the programme, we invest 110% in your success.
Enhance Your Training With The Polar H10 HRM.
START UP are excited to announce that we have teamed up with Polar Electro giving you the option to get a generous discounted price on the Polar H10 Heart Rate Monitor when you join any of our programmes.​ The Polar H10 is widely regarded as the best sensor there is for Heart Rate Monitoring. The Heart Rate Monitor is trusted by medical researchers and sports professionals around the globe and used by the UK Ministry of Defence.
.png)
When applying to any of our programmes, you'll have the option to express interest in a Polar H10 Heart Rate Monitor, which you can order following the Initial Consultation at a discounted price. It’s a one-time payment and once you order it, it’s yours to keep — no hidden fees, no contracts, no having to return it once you finish the programme.
​
Using a heart rate monitor (HRM) isn’t a requirement to start with us, but we strongly recommend it—especially if you don’t already own one. The Polar H10 stands out for its accuracy and real-time feedback, offering detailed data that helps us fine-tune your training intensity, monitor recovery, and track your overall progress.
More importantly, a HRM can offer valuable insights into your cardiovascular health. For firefighters, this matters. Cardiac events remain the leading cause of on-duty firefighter deaths, often triggered by the physical demands of the job. Having access to real-time heart data isn’t just useful—it could be life-saving.
​
To learn more about the Polar H10, visit Polar’s website.
To express interest in a HRM or make an inquiry, simply get in touch or apply now.
Get Started
You don't need to pay to apply. Payment is only taken once a start date is confirmed and you begin your first week. The Initial Consultation is free and you can change your mind at anytime.