
ABOUT START UP
Rethinking
Firefighter Fitness.
START UP Firefighter Performance was built to improve how aspiring and serving firefighters prepare, perform and develop — combining individualised coaching, operational experience and evidence-informed practice to go beyond the traditional concept of “firefighter fitness”.
OUR PHILOSOPHY
Fitness is important.
But it's only the foundation.
Firefighter fitness is often viewed through the lens of fitness standards and isolated physical qualities. These matter, but they don't fully represent the demands placed on firefighters when those qualities have to be expressed in PPE, under load and during physically demanding operational tasks.
We see fitness as the starting point. From there, physical capacity needs to be conditioned against the specific demands of firefighting and progressively developed towards performance in the role.
01
FITNESS
Build the foundations.
Strength, aerobic capacity, muscular endurance and movement provide the physical qualities you need.
02
CONDITIONING
Prepare for the demands.
Develop those qualities against the additional demands imposed by PPE, load carriage, environmental stress and repeated physical work.
03
PERFORMANCE
Apply it to the role.
Integrate physical capacity with increasingly task-specific demands to improve how you perform when it matters.
WHO WE SUPPORT
One profession.
Different pathways.
Aspiring and serving firefighters face different physical demands, different challenges and different performance requirements. Our coaching reflects that.


